As we move forwards into uncertain times after the chaos of 2020, plenty of people are re-evaluating their lives. Is a career shake-up on the cards for you? With so many industries feeling the impact of coronavirus, it’s unsurprising that many are searching for new ways to succeed. So if you’ve always dreamed of starting your own chauffeur hire company, now could be the perfect time.
But what exactly does it take to launch a successful chauffeur business from scratch? Well, first you need to work out exactly what sort of service you want to offer. Are you aiming to establish a solo outfit, for example, or do you envisage a network of drivers covering multiple journeys? In most cases, it’s best to start out small with a view to expanding if your business is a success. To get to grips with your chosen model, it’s a good idea to spend time talking to others in the industry, as well as members of your potential client base. Think about what unique selling points you might bring to your local area, or how you could fill a gap in the existing market.
Once you know what kind of service you’ll be offering, it’s time for the fun part – investing in a luxury vehicle. But remember that this isn’t simply an excuse to bag a tax-deductible dream car! You’ll need a vehicle that’s spacious, cost-effective, and reliable, as well as one that looks great. Typically, airport chauffeurs tend to go for luxury estates and SUVs, while VIP chauffeur services usually feature limousines. So it’s important to think about who your clients will be before splashing out.
Next, you’ll need to make sure that you’ve got the right license for owning and operating a chauffeur service. Because rules and regulations can vary from place to place, your best bet is to contact your local authorities directly to find out exactly what hoops you’ll need to jump through. But remember that just having a driving license is not enough to operate your own private hire business.
Finally, once everything else is ready to go, you can think about marketing. As well as traditional promotional material, such as business cards and adverts in the local press, you’ll want to make the most of social media as well. Advertise in relevant Facebook groups, and try to maintain a good presence across platforms with plenty of shareable content. Before long, the bookings will be rolling in!