Launching a beauty business for the 2020s

If you had 2020 down as the year that you would finally start your own beauty business, you must be feeling pretty down on your luck. And no matter how prepared you were, the new rules and regulations that have come out of the coronavirus crisis are sure to have thrown a spanner – or two – in the works. But luckily, all is not lost!

With some clever planning, you don’t have to give up on your beauty dream. First, it’s important to reassess your business plan and adjust it to something more in line with the current climate. For example, if your projected profits were based on being able to turn over dozens of clients a day, you’ll need to think again. Could you take on smaller premises, perhaps, or look to offer a mobile service to your clients?

Despite ongoing restrictions, businesses such as hairdressers and beauty salons are still currently open and welcoming clients. And while nobody knows what the future will bring, it seems likely that these vital services will remain open for as long as possible. However, that doesn’t mean that it’s business as usual: there are plenty of extra steps you’ll need to take to ensure that your venture is as COVID-secure as it can be.

If you’re planning on launching a physical venue, such as a salon, you’ll need to think about how your staff and customers can safely use and move about within the space. In stores, many places are utilizing one-way systems, but these aren’t necessarily the right option for smaller businesses. Instead, think about implementing a one-in-one-out policy, or designing your space to ensure that as much distance as possible is kept between clients.

Of course, no one is pretending that the current climate is not going to be a challenging time to launch your business. But while there’s certainly more to think about, there might also be some opportunities in disguise. For example, after the last lockdown, salons across the country had huge waiting lists as customers scrabbled to get their much-missed treatments. And if you can time your launch correctly, you could get an influx of customers as soon as you open your doors. 

Unfortunately, now isn’t the time to think big – chances are that smaller businesses with lower overheads will do better in the coming months than large, commercial chains. But that makes it an even better time to start your own, small-scale venture. So while your hopes of becoming a big player in the beauty industry might need to be sidelined for a while, there’s no reason why you can’t get started on chasing your dreams.